This is how it all started... 2008 Jean-Baptiste Caste is a professional windsurfer. He spends most of his time getting dry at the seaside, at the beach, after a shower. Everywhere. He then has the idea of a new type of ponchos and this will take him 4 years to develop.
2012 Birth of ALL-IN Sport Beach Company in Hossegor ! After many prototypes, a lot of energy and hard work. The success is immediate within the first months of its launching, the ponchos designed by ALL-IN are unique: innovation, high-quality making, a flashy and original design, a real range of different styles, the poncho is changing and becoming stylish thanks to JB!
Today Promoted by its founder, ALL-IN is positioning as a leader and trend-setter on the terry poncho market but it is also an accessories brand dedicated to your comfort before and after a session. Following its slogan “The Sweet Transition”, ALL-IN brings a lot of comfort to the users to change outfits everywhere before a session and especially after getting out of the water, in a word, during all these transitions that can be hard!
Why ALL-IN ? Nothing to do with poker, except maybe in the crazy bet of launching this brand and making it a leader in its area today! ALL-IN is simply the idea of giving everything you can, committing yourself fully, just like JBdoes to design the best products for the Sweet Transition.
Join our mailing list to see the latest launches, special discounts or exclusive offers.