O'Neill, originally founded in 1952 by Jack O'Neill in California, has a storied history deeply rooted in surf culture. The brand started with the pioneering development of the neoprene wetsuit, a revolutionary product that extended surf sessions in the cold waters of Northern California. Today, O'Neill is recognized as a trailblazer in surf wear and gear, consistently pushing the boundaries of innovation to enhance the surfing experience.

The brand has expanded its product line to include a diverse range of apparel and accessories, maintaining a strong focus on the surf and snow sports industries. O'Neill offers everything from swimwear and boardshorts to highly technical wetsuits and snow gear, catering to both enthusiasts and professional athletes. The brand's commitment to sustainability is evident through its O'Neill Blue initiative, which focuses on producing sustainable fashion to protect the oceans.