Pit Viper is a dynamic and audacious brand that stands out in the eyewear industry for its blend of bold style and robust functionality. Founded in 2012 by Chuck Mumford in Salt Lake City, Utah, Pit Viper is renowned for creating sunglasses that are not only highly durable but also feature a distinctive 1990s aesthetic. This style is characterized by vibrant, flashy designs that resonate with a sense of irreverence and fun​.

The brand started with Mumford modifying military sunglasses to suit his adventurous lifestyle, which involved skiing and an array of outdoor activities. Recognizing a gap in the market for high-performance sunglasses that could endure extreme conditions and still look stylish, Pit Viper was born. The brand quickly evolved from its DIY roots to a full-fledged production that emphasizes high-quality materials and innovative design.

PitViper sunglasses are made with impact-resistant polycarbonate lenses and are known for their versatility, catering to a wide range of outdoor enthusiasts from skiers to mountain bikers. The glasses offer full UV400 protection, with many models featuring polarized lenses to reduce glare, making them ideal for high-intensity outdoor activities. Over the years, Pit Viper has expanded its product line to include not just sunglasses but also a range of apparel and accessories, embodying an ethos of adventure and play​